The Ultimate Guide to Using Twitter for Business in 2020 : Entrepreneur


Twitter is an undeniably powerful platform to increase your business’s online reach. The average Twitter user follows FIVE Businesses and 80% of all Twitter users have mentioned a brand in a Tweet.If you have your Inbound Marketing hat on, you should know that Twitter is not just a place to grow customers through word-of-mouth marketing — it’s also a place to meet your customers where they are.However, succeed as a business on Twitter in 2019, it’s critical you’re able to stand out. But that can mean many different things for the millions of businesses across every industry on Twitter.So what steps can you take to add to your audience’s experience online, instead of simply being a disruption? How can you promote your product or service in a way that encourages people to purchase? How can you make your brand more human on a platform made for connection?Engage with your audience.It’s critical you regularly engage with your audience on Twitter by tagging them in posts, responding to their comments, or even hosting fun giveaways to get your audience involved.2) You can use Twitter to increase sales.If you’re the type to say no to free marketing, maybe the offer of increased sales will keep you around. Twitter isn’t just a platform that allows you to get your brand out into the world — it’s also a place where customers come to you. 60% of brands followers are more likely to purchase or recommend products after following the brand on Twitter.3) Monitor your brand.Social listening can allow you to create the type of content your followers actually want, come up with new ideas based on industry trends, improve your customer experience by interacting directly with customers, and shift your strategy to fit your audience’s needs.4) Optimize your content.Now that you’ve added value to your content, you want to make sure people see it. You can optimize your content on Twitter using a few different strategies.Hashtags are an easy and common way to spread your content, but you want to be careful about how many you use. Too many hashtags and your business may come across as spammy — or like you’re trying to steal attention. To put it simply: don’t overuse hashtags. Stick with one or two relevant hashtags per tweet.You should also be doing hashtag research if you want to get more eyes on your content. See which hashtags your audience is already using when talking about your brand, and then adopt them yourself.5) Use a toolWhen using Twitter for business, logging into the platform every time you post can get annoying, and is frankly a waste of time. There are plenty of tools that allow you to schedule your posts ahead of time, so you don’t have to click “Tweet” 30 times per week. There are also tools out there that allow you to filter your following allowing you to target a specific region, this can be great for A/B testingThank you


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