The Real Reasons Your Website Needs A Redesign : Entrepreneur


“Do I need a website redesign to compete or rank better?” or, if we recommend a redesign, “Why do I need to redesign my website?”These questions usually arise if the business is changing their branding or is having trouble ranking in Google, but there are many other reasons that a website redesign or revamp may be needed.The reasons below vary in severity and, depending on which reason is identified, determines if your website just needs a quick design and structure update or a full redesign, build, and CMS migration.Your Target Audience ChangedMaybe you were targeting a certain demographic or user group, and, with the release of a new product or service, you’re shifting your target personas or market strategy.Each type of user that your website is targeting may have specific needs. Thus, a website redesign may need to take place to align your website with the expectations of your new user groups.Your Website’s Purpose Was UpdatedIf your site’s purpose or goals have changed, then it may require a website overhaul. For example, if your new goals are to provide more lead generation content, you may need to restructure pages to drive more leads; or if you’ve recently added a shopping cart to your website, you may need to update its layout to be more in line with other eCommerce websites.Your Clients or Users Are ComplainingWorking closely with your customer service team is a great way to identify issues with your current website. Your website design and content strategy needs to be addressed if your customer service team is getting calls that include people saying some of the things listed below:I cant find you online.Your website is not usable on a mobile device.I am having trouble checking out and buying your product.Do you offer product “x” or service “y”?Where is your business located?Where can I buy your product?Your Website Looks Untrustworthy or OutdatedWhether you believe it or not, approximately 75% of people will judge the credibility of your business based solely on the design of your website.—————Your Competitor’s Website Makes You JealousObviously you don’t need to redesign your website every time one of your competitors changes theirs. But it’s important to note that your business does not live inside a bubble online, so if your website is not in line with the quality of your competitors, you’re most likely losing sales to them.Their SEO Is BetterMaintaining an edge in search shouldn’t be your only goal, but if you’re searching for your products or services and aren’t near the top of the search results, you may need to adjust your website strategy to compete. This could involve a redesign.They Have Better Functionality and ContentIf you spend some time on a competitor’s site and realize its functionality and content meets your goals far better than your own site does, it’s time to find an agency that can build you a website that meets your user’s needs.Their Design Is BetterIf you visit your competitors website and wish it was yours, you probably need to redesign your website. Now that does not mean copying your competitors design, but it does mean creating a website that you can be proud of.What’s NextYour website could be beautiful, functional, and pixel-perfect, but if you still aren’t getting the results you want, it’s not doing the job it was intended for. Your website exists to build your brand, market your business, and ultimately increase sales. If you aren’t happy with your results, it’s time to think about a redesign.AUTHORTeam LinchpinFull Article—————


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