Allow Beauty to Capture your Heart and Mind by Sue Perez of @Beautyphonics

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by Sue Perez | Featured ContributorWith days to go until 2020 everyone is getting their gift shopping done and attending those Holiday Parties. But as entrepreneurs we are planning. The activities we are doing now in December yields fruit 60 sometimes 90 days later. I have my schedule laid out for the next 4 weeks. I’m currently traveling with NBC Sports and providing makeup services for the on air talent on Sunday Night Football. It’s so exciting to watch football live, the roar of the crowd, the energy and excitement on the football field! I can feel it in my soul and it’s like nothing I’ve ever experienced before. But I’ve made some huge goals for 2020 and like many of us; it feels as though we are climbing upward, one reach overhead at a time, carefully and methodically moving forward. Trust your confidenceI’m a successful television makeup artist but I always research every project. I read Bios, looks at images, ask questions, shop for anything I need and then at crunch time deliver first-rate work. Even though I obsess and over prepare for every shoot I have on occasion felt overwhelmed by those voices of self-doubt in my head. This is when I sit down alone and center myself. Having a clear vision of my plan, how I will execute whatever I am going to do next, having a successful outcome is a determination that I make. It’s a choice and that is what I prefer to entertain. At a holiday party recently an aspiring makeup artist who had missed an event of mine was finally introduced to me and she was beyond ecstatic to say the least. “Sue, I would love to work with you, I would carry your makeup kit or clean your makeup brushes!” she gushed. She’s fully aware that I published a book and won my Emmy award. She wants to do what I’m doing. Many of you have had experiences too where other people say how great and awesome you are. So how is it possible that even when we are experts in our field that we should harbor even a tiny shred of self doubt? It happens. But Trust in yourself and in your confidence. Choose JoySomething’s don’t go our way and how we respond to it is a choice. Sometimes I yell but most times I laugh. I’ve learned that when unexpected changes happen to pivot and allow myself this new venture into the unknown. Often a change creates a new opportunity, and usually one I wouldn’t have had without the mishap in the first place. It’s very interesting but the next time something goes against your plan, stay flexible and smile. Joy comes from life’s little surprises. It takes practice and it’s not easy, but gee it’s definitely a lot more fun! In my work I talk to all sorts of people, ages and with different backgrounds. I make sure to share something about myself, flash my sense of humor and keep the convo off any hot topics. You don’t need to go far to get into a debate these days about a variety of stories splashed in the media. But I like to laugh and prefer topics that are fun, inspiring or creative. Why discuss sad things, or dwell on bad news? It’s natural to have obstacles in life, loss and pain. When I have moments with people I want them to be fun and memorable for the right reasons.  Celebrate LifeSo as we transition into another calendar year lets be joyful! I lost my mom this year, so it’s been very difficult without her. But I dream with her and see her as she was in her 30’s and 40’s. Vibrant and happy. I think about the best days I had with her and I made sure to have many. Celebrating the people I love and connecting with them is a reward I give myself. Watching them enjoy a meal I cooked for them, or enjoying a spa service as a treat, even opening a card or present I picked out for them and watching their excitement makes me feel so happy inside. I think I like giving gifts more than receiving them actually because I remember what people say they like. I try to celebrate little things too. Like when I reach a goal I made for myself, this year I’ve had some excellent career opportunities and I’ve been making progress in my other projects too. I list all the good things I’ve accomplished  and I keep all the Thank You cards I’ve ever received. It’s in this massive photo album and it’s so wonderful to review them and read all those heartfelt messages! Letters from family members some are now deceased, many sentimental beautiful notes. Treasures that I am proud to still have. There were more challenging times in my life (a super long time ago) when I wanted to give up, but I sat down and read those cards and letters. I cried, they made me smile and reassured my faith in myself. Pass the ProseccoNow at the end of every year I write a letter to myself. As a business owner I look at the year in quarters, every three months. My letter outlines my successes and goals of course. It’s a very pretty shiny work of art that I place stickers all over and decorate. Not every goal is achieved and thats fine, I can assess what needs to be completed. It’s also filled with good wishes and loving affirmations. I’ve learned to become my biggest cheerleader. Another great way I stay focused is by carefully choosing who I surround myself. Everyone is entitled to their opinion but when people are constantly in the default position I avoid them like the flu. These individuals are so judgemental, secretive, pessimistic and complaining. Never truly happy for anyone else’s success because they are always comparing themselves to some unattainable goal. Truly miserable folk that suck the air out of the room. Maybe you know a few, I prefer to smile and move away from them. It takes practice, but it keeps me sane and emotionally healthy. I don’t need thousands of likes and followers to know how great I am. I am the star in my life without even being in a movie. Celebrating life, ourselves and the good things we create in other people’s lives are the greatest gifts of all. Happy Holidays and have a Fantastic New Year!  In 2018 I became an Emmy Award Winning Makeup artist for my television work at NBC Universal- Craft Specialty-Makeup. When I’m not busy getting celebrities ready on a daily basis, I work with women and men who need my expertise with their appearance, grooming and personal style.My passion for starting my company Beautyphonics, comes from all the busy professional women who ask me for advice, so I teach beautiful makeup virtually anyone can do in 15 minutes. Additionally some of my clients include salons and spas seeking to increase their revenue, empowering their staff with protocols, and strategies to market and promote their business.I’m a New York state licensed esthetician and completed my certification with Aveda Institute in New York City and I’ve been a featured contributor on topics from wellness and beauty to makeup products for Dermstore, Oprah Magazine, and Fab Fit Fun.After twenty years of demonstrated leadership skills in the beauty and media industry I published my first book Beneath The Makeup- 12 lessons to Empower and Inspire You (Amazon, 2019) I look forward to creating uplifting, success driven content for SheOwnsIt.com and welcome your opinions questions and feedback.

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